Robert Garcia
Senior Visual Designer
I make
complex ideas
Clear.
Clear.
But getting there isn't always simple.
But getting there isn't always simple.
That’s where I come in.
That’s where I come in.
I turn complex ideas into visual stories, systems, and experiences.
Turning ideas into opportunities.
Ideas were coming from across the AT&T organization without a consistent way to capture, organize, and bring them into leadership conversations.
Finding structure in the complexity.
I brought inputs from multiple sources into FigJam, then organized them into a structure that was easier for teams to complete—and leadership to scan.
Designed through iteration.
Multiple rounds of refinement simplified the experience, clarified categories, and separated the executive overview from supporting detail.
Built for the conversation—not just the intake.
Instead of a traditional form, I designed the framework at presentation scale so opportunities could move directly into working sessions and executive conversations.
One framework.
A shared way to move ideas forward.
Built first in Figma and later recreated in PowerPoint for broader accessibility, the framework became a widely used way to structure and discuss opportunities until a new system replaced it.
FigJam
→
Figma
→
PowerPoint
→
Executive conversations
→
Broader Access
→
Shared Structure
→
FigJam → Figma → PowerPoint → Executive conversations → Broader Access → Shared Structure →
CAPTURE ideas.
STRUCTURE opportunities.
PRIORITIZE what moves forward.
From clarity to creation.
Product Innovation leadership needed an immediate way to track projects, timelines and risks. I led the design and creation of an interactive dashboard using AI-assisted development, translating stakeholder requirements into an intuitive, functional tool in less than a week.
Built in days.
Adopted by the team.
I designed the user experience, directed AI-assisted development through prompting and rapid iteration, and created an executive portfolio overview with individual project dashboards, interactive Gantt charts, milestones, workstreams and critical actions. The dashboard became an interim leadership and team-wide resource for months, until Asana was implemented.
AI-assisted
Design & development
Led UX, interface design, prompting and iterative development.
Days
Rapid delivery
Designed and built a functional dashboard in less than a week.
End-to-end
Concept to creation
Led the experience from concept through team adoption.
Turning ideas into experiences.
I turn complexity into clarity.
My work goes beyond making information look good. I build visual systems that help teams understand complex ideas, tell stronger stories, and turn ideas into action.
50+
Reusable Figma components
Hundreds
of reusable assets
Clarity isn't only about making things simpler.
Sometimes it's about giving an idea an identity.
A voice.
A system.
A way to show up consistently.
AX
Associate Experience
People
Associates
Sound Wave
Speech Bubble
Voice / Conversations
Triangle
Inverted Pyramid
Hand
Listen
Help
Speech Bubble
AX
Voice / Conversations
Associate Experience
Triangle
People
Inverted Pyramid
Associates
Hand
Sound Wave
Help
Listen
The identity was just the beginning…
So I built a system around it.
An identity became a system.
A system became an experience.
Built to show up everywhere.
The identity became a flexible visual system spanning custom graphics and assets created in Adobe Illustrator, presentations built in PowerPoint, and photography refined in Adobe Photoshop—extending across research, digital communications, events, apparel, templates, and more.
I build identities made to live.
For me, a brand isn't just a logo or a set of guidelines. It's a flexible visual language that can adapt across experiences while still feeling unmistakably connected.
Brand identity
Built and evolved for AX
Cross-channel system
Presentations · Digital · Events · Apparel · Templates
Design doesn't live in one place.
It shows up wherever people do....
from campaigns to communities....
I led creative design for CUTX's presence throughout the Allen Event Center, using Adobe Photoshop for photo editing and Adobe Illustrator for layouts and print-ready artwork—extending the brand across digital displays, large-scale signage, promotional graphics, and community-focused experiences.
across the region....
and sometimes, the story is personal....
I had the privilege of designing the environmental graphics for the Ada Williams Community Room, using Adobe Photoshop to edit archival photography and bring together images, quotes, and community history into a large-scale visual tribute.
One brand.
Many touchpoints....
Digital
Creating flexible campaign systems using Adobe Photoshop for photo editing and Adobe Illustrator for layouts, carrying the CUTX brand across digital channels, social media content, promotions, and member communications.
Extending those campaigns into print collateral while maintaining a consistent visual experience across formats and audiences.
Motion / Screen
Bringing campaigns to life through animation for social media and in-branch digital experiences.
Different audiences. Different mediums.
One connected experience....
I approach visual design as more than individual deliverables—building clear, cohesive experiences that adapt to the audience, environment, and message while still feeling unmistakably part of the same brand.
Taking a brand to the next level...
One brand. Many applications.
I helped evolve a growing visual identity into a flexible brand system, using Adobe Illustrator for custom graphics and print-ready layouts and Adobe Photoshop for image editing. The system spanned B2B and B2C marketing, presentations, digital communications, print, training materials, and experiences—creating consistency across different audiences and business needs.
Designing beyond the brand…
My work extended beyond Ethos Group’s core brand, creating B2B marketing and sales communications for dealership partners, products, and affiliated businesses—adapting the design approach to different brands, audiences, and business needs.
Taking the brand into digital experiences.
I extended the visual language into interactive experiences designed to make complex products and technology easier to understand. Using Adobe Illustrator for layouts and custom graphics, Adobe Photoshop for image editing, and Ceros to build the final experience, I brought the designs to life through interactions and animation.
Turning complexity into an experience.
I partnered with business leaders to understand the technology ecosystem, organize the story, and translate complex offerings into an intuitive interactive experience—from early concepts and layouts through final design and development in Ceros.
Creating a cohesive visual language.
I developed the supporting imagery, iconography, interactions, and motion to create a consistent experience across the microsite.
Making the complex easier to understand.
I created an interactive visual framework that showed how individual technology solutions connected across the dealership experience—turning a complicated ecosystem into a story people could quickly understand.
Good design starts with understanding.
I work closely with teams to understand the challenge, simplify what’s complex, and turn ideas into visual experiences that help people connect, understand, and move forward.
